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SERVICES

Copy-editing

Copy-editing is an in-depth process of checking for mistakes, inconsistencies, and repetition. It requires close engagement with the text to ensure it tells the best story possible, cutting down on wordiness, tightening the language, hunting down clumsy or awkward sentences that detract from the rhythm of your prose, and ensuring your work flows smoothly from one sentence to the next, one paragraph to the next.

 

I'll read your work closely for sense and clarity, looking out for anything that weighs it down and makes it hard to follow: repetition, awkward grammar, inconsistent spelling, ambiguity, missing information, or vagueness. I'll also look at style, is the writing too formal or colloquial for its intended purpose? Are the sentences too long to easily follow? I'll delve deep into your text to check the logistical flow of your ideas, the length of the work, and any other writing issues that may crop up. If I see inconsistencies or gaps in your argument, I’ll point them out. If something is difficult for me to understand, I'll suggest how it can be reworded or ask for clarification to ensure that my edit does not lose the intended meaning. If your publisher (or organisation) has a house style, I'm happy to follow that. I’ll work on the structure of your text, its logical progression, and may suggest moving sections around or using clearer formatting if needed.

Proofreading

Although the terms copy-editing and proofreading are often used interchangeably, they actually describe two very different processes. Proofreading comes after the copy-edit, and is a less intensive form of text checking. As the saying goes, copy-editing catches all the mistakes the author missed, and proofreading catches all the mistakes the copy-editor missed. Such mistakes include typos, punctuation errors, and anything that may have slipped through the cracks at an earlier stage. Proofreading is the final stage of production, just before the document is ready for publication or submission.

I'll read your text to look out for any minor mistakes missed at an earlier stage. I’ll also check the table of contents, chapter titles, headings, index, pagination and bibliography, ensuring everything is in order. This proofing stage should only come after a thorough copy-edit has been done, as proofreading is not the time to make major corrections. As Chartered Institute of Editing and Proofreading states: 'The proofreader reads the copy for consistency in usage and layout, for accuracy in the text and references and for typesetting errors. The proofreader, however, is only acting as a quality check, making sure that the copy-editor or typesetter has not missed something. He or she is not responsible for overall consistency and accuracy.' So do make sure  you have your work edited before seeking a proofread.

Copywriting

Copywriting is the process of creating clear, compelling copy to sell products and/or educate and engage consumers. Here, I flex my persuasive writing muscles on websites, blog posts, product descriptions, email blasts, banner advertising, newsletters, white papers, PSAs, social media platforms, and other marketing communication vehicles. I can also assist in brainstorming concepts and developing storyboards; working with marketing and other creative departments to develop communication strategies; and ensuring consistent brand messaging, including voice and tone, across print, TV, radio, direct mail and other communication channels. In addition, I am also well-versed developing and writing funding proposals, grant bids, project proposals, book proposals, and research reports for businesses and non-profits.

Get in touch and let's see how I can work my magic with the written word for you!

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